Automechanika Birmingham hosted its Exhibitor Day at Birmingham NEC recently, showcasing to exhibiting companies the raft of opportunities available to get the most out of their participation in the aftermarket exhibition.

The day, which drew a high number of exhibitors from across the aftermarket, independent garage and vehicle production sectors also provided the opportunity to highlight the many exciting initiatives planned for 2018, including the new layout, the ‘Garage Quarter’ and the ‘Stand Awards’.

Event Director Simon Albert, kick-started proceedings with an event overview, provided exhibitors with tips on how to make the most of pre-show marketing and how to make the best use of the networking facilities available.

Andy Amor, Global Sales & Marketing Manager of Revive Turbo Cleaner said, “Automechanika Birmingham’s exhibitor day has given us the tactics and tips for making the most of our stand and most importantly getting the most out of our investment. It was a fantastic opportunity to meet with the press and network with similar minded exhibitors all in one location. We are looking forward to kickstarting a marketing campaign to tell our existing and potential customers about what we have to offer at the 2018 event.”

Key speakers were also invited to impart their expertise to the audience, including Peter Lawton, Senior Section Manager of SMMT, with an Industry Update, featuring an overview from 2017, an insight into market trends and future challenges faced by the industry including Brexit, air quality and capitalising on technology.

This was followed by Simon Naudi, CEO of Answers Training International Ltd, who encouraged exhibitors with tips and tactics to invite their customers and engage new customers with a desirable stand design.

Exhibitors also gained exclusive insight from a case study from regular exhibitor TR Fastenings, presented by Glenda Roberts, the company’s Global Sales Director. She shared best practice and encouraged exhibitors to prepare a full marketing campaign in order to bring their existing and new customers to their stand at the exhibition.

The leading exhibition for the UK’s automotive industry returns to the NEC, Birmingham, 5-7 June 2018. Visitors can register to attend for free at: https://www.automechanika-birmingham.com/welcome/get-your-free-ticket.