GS Yuasa, the leading battery manufacturer, have announced the return of ‘Powering what matters’ this autumn. The campaign, which has already achieved over 215 million impacts and captured the hearts of consumers and trade professionals alike, is set to return to screens this month as the company prepares for winter, a period associated with high levels of battery failure.

Touching on the diverse range of markets served by the Japan-based manufacturer, which is larger than any other producer or supplier, the 40 second ad explores the world of GS Yuasa through the eyes of six-year-old Isabella.

From starter batteries to satellites, GS Yuasa batteries enable everyday life for millions of people around the world. In fact, they are the preferred choice for vehicle, motorcycle and industrial batteries due to their superior quality, reliability and performance.

Alongside TV, the campaign will feature on digital billboards and YouTube, in leading trade publications and the across social media.

James Hylton, Managing Director of GS Yuasa Battery Sales UK Ltd. said: “It’s incredibly exciting to bring ‘Powering what matters’ back to screens, especially as we approach the season of increased battery failure. We’re proud of the numerous applications our batteries support, only some of which feature in the ad, and the difference they make in the everyday lives of millions of people around the world.”

To watch the ad, or to find out more about GS Yuasa’s broad range of batteries, visit www.gs-yuasa.eu