Niterra has unveiled a striking new 50th Anniversary livery, marking five decades of business in the UK and Ireland.

The custom design, which will be used throughout 2025, is a tribute to the innovation and success that have defined the company’s journey, taking inspiration from the product that ignited it all,  the spark plug.

The commemorative livery integrates key elements from Niterra’s leading brands, including NGK Spark Plugs, NTK Vehicle Electronics and Niterra itself, paying homage to the company’s rich heritage while looking ahead to an exciting future.

This special design will feature across a range of celebratory materials and will be showcased at a series of high-profile events throughout 2025.

Becca Knight, Marketing Manager at Niterra UK, commented, “Reaching 50 years in the UK and Ireland is a major milestone and part of the overall progression of the automotive industry in the UK. We wanted a visual keynote that honours our history while representing the innovation that drives us forward. We’re looking forward to celebrating with our customers, partners and colleagues throughout 2025.”

The 50th Anniversary celebrations will feature a host of events, promotions and activities designed to commemorate the company’s legacy and express gratitude to loyal customers and partners. One of the key highlights will be Niterra UK’s presence at Automechanika Birmingham in June, where attendees can expect a warm welcome from the team onto the eye-catching stand.

As Niterra embarks on the next chapter, the company remains committed to delivering world-class innovation, ensuring it continues to lead the way for the next 50 years.

For more information about Niterra’s 50th Anniversary celebrations, follow updates on the company’s website and across its social media channels.