Niterra UK Ltd, owner of the renowned NGK ignition and NTK vehicle electronic brands, attracted hundreds of visitors to its stand at the Automechanika Birmingham Show. The company had a host of attractions for garage visitors at the three-day show at the NEC. 

The Niterra stand highlighted its NGK Academy training initiative and EGR valves range as well as featuring a race car simulator. It also hosted NGK Ambassadors British Touring Car Championship driver Nic Hamilton, brother of seven-time World Formula 1 champion Lewis Hamilton, and North Yorkshire based racing car driver Max Coates.

Mark Hallam, Marketing Manager, Niterra said, “We have been kept extremely busy over all three days of the show and have engaged with hundreds of garage visitors who have been keen to learn more about the NGK Academy and our products.” He added, “Nic and Max also proved to be popular guests and both enjoyed competing on the race simulator. It was great to see so many garages at the show and to entertain some of our VIP customers.”

NGK Academy, which was launched last November, has attracted scores of leading independent garages eager to improve their technical knowledge 24/7, 365 days of the year.

For more information about Niterra UK Ltd and its products and services, please visit the company’s website www.ngkntk.com/uk