In the automotive market the term Original Equipment Manufacturer (OEM) is frequently used. It plays an important role for mechanical repair workshops, distinguishing a level of original quality in the parts being fitted. However, it also has a vital role to play in the bodyshop sector, where gaining OEM certification can open up some lucrative business development opportunities. 

If an accident repair centre becomes OE certified by any vehicle manufacturer it means the facility meets the stringent standards set by the manufacturers, ensuring that repairs are performed with the proper methods, parts, tools and training. With over fifty years of expertise in the automotive repair field, Car-O-Liner, is a trusted partner to many bodyshops, providing the necessary equipment and training to help businesses meet OEM certification requirements. 

By maintaining these standards, OEM certified shops help preserve the safety, performance and structural integrity of vehicles. This not only ensures that repairs meet the manufacturer’s specifications but also upholds the vehicle’s original design and safety features, as well as protecting its value.

OEM approved accident repair facilities can also benefit from easier access to repair methods, specific manufacturer training and preferential access to genuine manufacturer parts. This is especially important as the complexity of vehicles grows, especially in terms of ADAS and electrification. 

As an expert in repair technology and a supplier of much manufacturer approved equipment, Car-O-Liner has put together some sound advice on the factors that bodyshops need to consider when looking for manufacturer approvals. The road to OEM certification requires both a financial commitment and considerable time investment. This investment is ongoing as certification will need to be renewed, which can entail a further investment in training and perhaps new equipment. It is also important to remember that technician training as well as having a cost, will also mean time off the shop floor. 

OEM certification typically requires specific machinery that meets the manufacturer’s standards. This could involve purchasing new tools or upgrading existing ones. This needs to be looked at as a strategic long term investment, with new equipment also boosting repair efficiency. The Car-O-Liner team can advise on equipment required for each VM. 

Good research is the first step to gaining OE approvals. This involves researching the market and in particular looking for opportunities in the local area, where a manufacturer lacks coverage. Talking to local dealership contacts may provide a good starting point. 

When an opportunity is identified it is important to find out the specific certification requirements of that VM. The shop then needs to work towards these standards, perhaps updating tools and equipment. Again this needs to been seen as an investment that will benefit the business regardless of if an approval is secured.  

With the workshop up to scratch, the operator then needs to consider the application process. It is often useful for a bodyshop to prepare a presentation document on the services, facilities and expertise it can offer, including images. It is worth investing time and effort in this presentation, perhaps bringing in third party assistance, as this document can be adapted for not only manufacturer approvals, but also insurance approvals and approaches for fleet work. 

If an approval is secured it is then vital to work with the VM and take advantage of resources and support available. Training will be key to this, but the shop can also benefit from marketing and promotional materials. 

Car-O-Liner says that OEM certification is not just an achievement at a particular time, but a strategic long-term investment. Over time, it enhances the bodyshops reputation as a trusted provider of reliable and high-quality repairs, while also helping to bring in extra business, with good profit margins. 

To view the range of Car-O-liner OEM approved equipment please click here. For information on the vehicle manufacturers approved by Car-O-Liner please click here.