LIQUI MOLY has undergone a complete overhaul of its car care series, bringing many additional benefits to customers. 

With the relaunch, LIQUI MOLY is demonstrating its expertise and innovative strength in the field of car care. Managing Director Günter Hiermaier comments, "With our newly launched car care series, we are targeting the DIY sector in particular. For many people, the appearance and condition of their car are very important. They cherish and care for their holy metal and we provide them with the right products to do just that."

The focus of the series, which is divided into the areas of windows, paintwork, tyres and interior, is for the benefit for the customer. Around half of the car care products are new to the range, or have had their formulas revised. "This ensures that our products are of very high quality and that we offer a suitable item for every application, just as LIQUI MOLY customers expect," explains Günter Hiermaier. The polishes, for example, have been further developed, particularly with regard to ease of use. The new formulations are easier to apply and buff up. New polishing sponges and cloths complement the range to suit this area of application.

The products are presented in striking new packaging, a transparent blue replaces the previous grey. By using one of its corporate colours, LIQUI MOLY is focusing on a high brand recognition value.

The new labels were also about a fresh look, but above all about ease of use. On the front side, the labels show the respective area of application in addition to the large and therefore easy-to-read product designation. There is a white information strip on the side with before and after images, product features and a practical QR code. The QR code leads consumers to the company website, where more information about the product and its benefits can be found, in the respective national language. The website contains application images and videos as well as safety data sheets, for example. On the back of the label there is a detailed application text so that every user can achieve an optimal result with the respective product. All texts have been optimized as part of the new release.

The new car care series will be showcased at Automechanika in Frankfurt from September 10 to 14, in Hall 12 at Stand B01.