Ford UK has announced the first ‘hands-free’ assisted driving system called “BlueCruise”. But while some have hailed it as the evolution of self driving cars, the system is more a further evolution of ADAS technology. 

When activated, the system will control speed and distance from the car in front, as well as keeping the vehicle centred in its lane. Initially it will only be available on selected sections of motorway. 

Thatcham Research vehicle technology specialist Tom Leggett has stressed that the system does take assisted driving to a new level, but does not offer a full self driving experience. He comments, “What makes it different, is that for the first time ever drivers will be permitted to take their hands off the wheel. However, their eyes must remain on the road ahead; we call this ‘hands-off, eyes-on’ driving.”

He added, “Before BlueCruise can be enabled, a robust Driver Monitoring System using infrared cameras positioned in the instrument cluster, will ensure that the driver has their eyes on the road. Crucially, the driver is not permitted to use their mobile, fall asleep or conduct any activity that takes attention away from the road. Although the vehicle can help control speed and position in lane, the driver is still wholly responsible for safety.”

Because BlueCruise users remain responsible and liable, a lot of the legal and technical complexities of automation and self-driving have been avoided, while still offering drivers a beneficial comfort feature that can reduce fatigue on long, monotonous journeys.

Thatcham Research is constantly investigating this developing technology, with its work linking the corners of the triangle comprising car makers, regulators, and insurers, to ensure the safe adoption of assisted and automated driving systems. It will also continue to work with Euro NCAP to assess new assisted driving systems as they come to market.