TRICO rear blades offer upsell opportunity

January 15, 2018
TRICO rear blades offer upsell opportunity
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TRICO is urging technicians to always check the rear blade as well as the front as it’s not only important for proper visibility, but also a significant opportunity to upsell.

 
Rear integral blades should be changed just as often as the front wipers, although most drivers only change their rear blade once every five years or so. TRICO says highlighting this is a great opportunity to help customers and win their loyalty. Rear blade sales now account for 10% of all wiper blade sales and it is important that workshops offer a comprehensive programme to cover the market needs and take advantage of another additional revenue opportunity.
 
TRICO’s rear blade programme now contains 48 blades in conventional, beam which includes OE style with the beam design enabling even pressure distribution and plastic styles containing 30% fibre class content and high UV resistance. The range is supported by a dedicated rear blade only catalogue and supplied as part of the TRICO Exact Fit programme, with a dedicated yellow flash on the packaging to easily identify rear screen blades. TRICO also provide unique connectors that cover up to two different arm types with the same connector and also reduces total SKU’s required.
 
TRICO product and brand manager Sam Robinson said, "The range of specialty blades are specifically designed for Exact Fit rear screen applications. These blade types cannot be serviced with a standard conventional wiper blade and instead have various connection styles and blade types such as plastic, beam, or metal. The process of changing a rear windshield wiper blade should be repeated annually along with replacing the front windshield wiper blades. If they are not replaced, they may fall off during use and scratch the entire windshield or not adequately clear the glass of obstructions.”
 
Sam adds, "This provides another opportunity for garages to increase profit as there is an increasing number of vehicles with unique rear wiper blade designs. Although many of these blades look similar, they’re specially developed and unique in fitment. The TRICO Exact Fit rear blade programme is comprehensive in coverage to accommodate the wide variety of applications.”
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