Cummins Motor Group, Main Opel Dealer in Portlaoise, County Laois, has been awarded the Opel Aftersales Dealer of the Year 2024 accolade.

Dealer Principal, Michael Cummins, was presented with the trophy to much applaud at the annual Opel Dealer Conference, held this year in Frankfurt, Germany. The 3-day conference took in a visit to the Opel Classic Collection in celebration of Opel's 125-year milestone in 2024, together with an exciting future product reveal, at Opel's headquarters in Russelsheim.

Operating in the automotive trade for over 20 years, Michael Cummins began his motoring career as an apprentice mechanic from the young age of 17. He started his own business in Portlaoise 16 years ago, building a successful dealership at Cummins Motor Group and earning a well-deserved reputation of trust in the Laois community.

Appointed to the Opel Dealer Network in late 2021, in less than three years, Michael has both grown Opel market share and aftersales business in the county exponentially, and cultivated a local Opel customer base, service by his team of experienced personnel.

Cummins Motor Group topped the polls across set criteria to win the Opel Aftersales Dealer of the Year 2024 title, to include parts sales performance and growth, recall management, technical training, and Aftersales customer satisfaction.

No stranger to awards, Cummins Motor Group were crowned SEAI EV Dealer of the Year 2023 for County Laois, more recently enjoying an Irish Enterprise Award for Automotive Dealership of the Year 2024 for County Laois.

Garreth Wilson, Head of Aftersales at Opel Ireland said "I am whole-heartedly delighted to present Michael Cummins and his staff at Cummins Motor Group with this deserved award. In just a few short years not only has Cummins Motor Group become synonymous with the Opel brand in County Laois, but the team has also consistently and enthusiastically embraced every facet of aftersales business in 2024, to deliver a healthy Opel performance in the county. I wish them every continued success."

Michael Cummins, Dealer Principal, said at the Opel Dealer Conference, "I am absolutely delighted to bring the Opel Aftersales Dealer of the Year trophy home to Laois. I am equally thrilled to know that our team's continued efforts are recognised by Opel and Gowan Auto, and I personally thank all my team for their absolute dedication to our company and to Opel."

He added: "I cannot accept this award without acknowledging our very valued customers. We thank them sincerely for all their support throughout the years and we very much look forward to seeing everyone in 2025 at Cummins Motor Group."