The Bilstein Group has been reflecting its return to Automechanika Frankfurt and in particular highlighting the success enjoyed by its febi brand.
Networking was the key focus at the international event in Frankfurt, as the automotive aftermarket specialist hails the return of a face-to-face trade show a success for the brand. febi designed its Automechanika Frankfurt stand to offer customers a spacious seating area to meet the team and chat, as well as look at the latest product ranges.
Thomas Mayer, Divisional Marketing Director at Bilstein group, said, "After the last two and a half years of the pandemic, we didn't want to miss the opportunity to get in touch with our customers in-person again after the digital conversations we’ve been having due to Covid. The feeling across the whole team was one of positivity and success. For many of the team it was the first opportunity to see their international colleagues again.”
The brand showcased over 47,000 references in its leading product portfolio across categories including steering and suspension, braking, filtration and engine management, for passenger cars and commercial vehicles.
febi prides itself on offering its high-quality parts around the world, stocking over 100 million references, available to more than 170 countries.
As market demands increase, stock availability is key, and febi monitors the latest trends and developments to ensure it is always one step ahead and has the right parts at the right time for its customers.