First Line on the front line

July 03, 2013
First Line on the front line
Share:

Meeting with technicians is one of the key priorities of the First Line team and the recent GROUPAUTO AutoCare Trade Show and Conference held at Stoneleigh Park in Warwickshire provided a great opportunity to do just that.


Terry Fisher, Jamie Hall and Ian Boyle manned the stand and as well as being a useful place to catch up with those members who were very familiar with the products in the First Line portfolio, they also found it a great event through which to reach others who may be less familiar with the First Line and Borg & Beck product ranges.

National accounts manager, Ian Boyle, who looks after the GROUPAUTO account for First Line said: “The really useful thing about the AutoCare show was that we were able to speak directly with guys at the coalface who are actually fitting our products, which always provides a different perspective on things and allows us to make sure we do all we can do to improve our offering through GROUPAUTO members.”

He added, “In a similar way, the show also gave us the opportunity to directly demonstrate some of our products and a perfect example was the Borg & Beck clutch programme. Not only were we able to give them the practical facts, such as the market-leading size of both the CSC and solid flywheel replacement kit ranges, but they could also watch the video of our technical/testing facility in Banbury, which proved to be of genuine interest to many. So there is no question that it was a great success for us as a GROUPAUTO supplier.”

PREVIOUS ARTICLE
AutoMester hits the mark at Autowise in Naas
NEXT ARTICLE
Gates appoints new European Director of Sales

More from GARAGE WORKSHOP

It starts with Ring

It starts with Ring

icon Renowned auto accessory specia...
Shape the future of the bilstein range with FANS

Shape the future of the bilstein range with FANS

icon The bilstein group is constant...
Schaeffler’s REPXPERT Millionaire promotion returns – with a makeover

Schaeffler’s REPXPERT Millionaire promotion returns – with a makeover

icon For the past two years, Schaef...
Volvo boost pressure fault

Volvo boost pressure fault

icon A  customer recently brou...
Variations in VAG tensioner pulleys

Variations in VAG tensioner pulleys

icon There are different versions o...
GS Yuasa to partner European Drift Champion Baggsy 

GS Yuasa to partner European Drift Champion Baggsy 

icon GS Yuasa, a global leader in b...

More from AUTOBIZ