The Japanparts Group will be bringing a whole new corporate image to Automechanika Birmingham with a new brand style, new corporate video, new advertisement and an all new stand, further strengthening the image of the product brands Japanparts, Ashika and Japko.

Japanparts, Ashika and Japko, is a Group that has consolidated its role as a strong, united, and competitive player in the independent aftermarket. It offers products made to Japanese quality standards for a full range of Asian, European and American vehicles.

The new Japanparts Group logo illustrates the history of the company right from its origins in 1984 in a striking blue and grey style. It will take pride of place from June 6th to 8th  at Stand C 60 in Hall 19 at Automechanika Birmingham in the NEC. The Group will also be presenting all its new products at its all new stand.

For the second half of 2017, Japanparts Group will conceive a new international advertising campaign to support the image of the new brand, with the headline YES WE HAVE indicating its ability to supply all types of Asian spare parts, as well as a selection of European and American ones, across 140 product groups ranging from engine parts to brakes, as well as clutches, electric parts and suspension parts.

Also in line with the new brand is the Group’s new website, www.japanpartsgroup.com, which brings together the three product ranges into one single area. The new site has a section dedicated to news and press releases to keep users constantly up to date on the world of Japanparts and the main new developments.

Alessandro Piazza, General Manager of Japanparts Group, said,  "The new Japanparts Group logo symbolises a new beginning and at the same time, the company’s heritage. It places the accent on our achievements of the past, with a constant eye on the future. This new project illustrates the best of our company’s character and the promise of quality we make to our customers. So in our new visual identity, we focus on the essential elements of our history, seeking to connect those values with the modern, dynamic character to be expected from the image of a company with a benchmark role on the market".  

The Japanparts Group is located at Hall 19 Stand C60 at Automechanika Birmingham.