German parts specialist, MEYLE, was highlighting its latest flagship solutions from its comprehensive MEYLE-ORIGINAL and MEYLE-HD ranges at Automechanika. New product highlights exhibited at the stand included; MEYLE-HD control arm for BMW models, MEYLE-HD control arm for Land Rover, MEYLE-ORIGINAL shock absorbers, new to range MEYLE-HD water pumps and innovative oil change kits for automatic transmissions.

Visitors to the stand were encouraged to contrast and compare parts from the MEYLE-ORIGINAL and MEYLE-HD ranges to other competitor parts and see for themselves why MEYLE parts not only out-perform the aftermarket competition, but also very often the original components.  

At the show MEYLE also showcased its new product packaging. This features the new brand image together with improved product ID. In addition to the standard MEYLE part number, the shipping label now also shows the new self-explanatory MEYLE short number along with a QR code.

Icons on the box also allow users to see product benefits at a glance and all products are latched with the corresponding MEYLE ORIGINAL, MEYLE PD or MEYLE HD seal for security and authenticity. The QR code printed on the label directly links to the respective product page in the online catalogue where customers will find complementary information including product reference numbers, fitting instructions and images.

André Sobottka, MEYLE Director for Sales, Marketing and Communications. "The revamped packaging design, along with the MEYLE short number scheme, make it easier for our customers to identify, find and order MEYLE parts, helping them to streamline their product handling processes."