Ignition specialist NGK Spark Plugs has announced that it is to continue with its sponsorship of the Coventry Bees Speedway team. This is the fourth successive year that the company has sponsored the revamped Bees who are optimistic about the 2016 campaign after being defeated by eventual winners Poole Pirates in the play-offs last year.

The team will again be captained by England’s Chris Harris and has also been bolstered by the return of former World Number Two Poland’s Krzysztof Kasprzak.

NGK Spark Plugs has a long-standing association with Speedway and sponsors a number of individual riders, including Harris and triple World Champion Greg Hancock.

Mark Hallam, Marketing Manager, NGK said, “We are delighted to once again sponsor Coventry and help them in their quest to win the league this year. We value our association with Coventry as Speedway is a real family sport and a lot of our customers are committed fans. The team will be supplied with our racing spark plugs and the riders will also display our logo on their leathers. We also intend to hold VIP events for our customers at two home meetings during the season.”

Coventry Owner and Promoter Mick Horton said, “We are honoured that NGK is once again on-board with us. NGK is a global brand and there is no bigger name in our sport. Their products are fantastic; I literally don't know any riders that do not use their spark plugs. Our relationship just gets better and better each year.”

The Bees kick-off their Elite League campaign on Friday, March 25 with a home match against Leicester at the Brandon Stadium.

For more information on NGK Spark Plugs and its products and services, please visit the website www.ngkntk.co.uk  and for the latest NGK motor sport news visit the blogzine at ngktorque.com