WAIglobal a major world supplier in the field of rotating electrics has taken full ownership of UK supplier Sovereign Rotating Machines. The move means the formation of a new company WAIglobal UK.
Sovereign will remain a key brand in the automotive aftermarket alongside premium brands WPS and Transpo. In addition, the Sovereign brand will be positioned for growth throughout mainland Europe.
Richard Welland will remain as Managing Director of WAIglobal UK and assumes additional responsibilities as vice-president, global marketing WAIglobal, while heading up the independent aftermarket for the business in Europe. He will also continue to maintain direct contact with Sovereign customers in the automotive aftermarket and remain as treasurer for the Independent Automotive Aftermarket Federation (IAAF).
Jeff Sween, WAIglobal President and Chief Executive Officer (CEO) commented, “Thanks to the efforts of Richard and his senior team, Sovereign is one of the most efficient and effective sales and marketing organisations within WAIglobal. We will continue to support its development employing the full resources of a truly worldwide business.”
Richard Welland added, “WAIglobal has been an investment partner in Sovereign since 2011. Since then we have added a number of new products and widened our scope as a provider of OE quality parts for the aftermarket. Now, with WAIglobal’s full ownership behind us, the operation will have complete access to the support and resources of the world’s largest supplier of rotating electrics.”
Within the new company Kevin Sharp will become Sales and Marketing director and Gary Maskrey, will assume the new role of Director of Sales.