Yuasa is set for another action-packed season of British Touring Car Championship racing with the launch of a brand new team name, racing livery and a three driver line up.

Powered by Yuasa, reigning BTCC Champion Gordon Shedden will look to defend his 2015 title this year, as he and three-times-champion Matt Neal gear up for another exhilarating season. Driving the dominant Honda Civic Type R’s for the second year running, the pair who have been team mates since 2010, are determined to continue the success they have enjoyed on track over recent years.

Yuasa is joined by Halfords as team sponsor, meaning Honda Yuasa Racing has now become Team Halfords Yuasa Racing. The team has also expanded to running three cars for the first time since 2006 with 2016 seeing the return of experienced racer Andy Neate.

Alongside their partnership in Halfords Yuasa Racing, Yuasa’s are also a major sponsor of the Repsol Honda Team, and double world champion Marc Marquez in MotoGP.

Andrew Taylor, Managing Director of Yuasa Battery Sales said, “As the world’s leading battery manufacturer our motorsport sponsorship programme has been instrumental in raising our brand profile amongst motorsport fans. We believe our performances on track over recent years have strongly reflected our core values of quality, reliability and performance.” He added, “2016, is going to be another adrenaline packed season, and we are excited to see what Gordon, Matt, Andy and the team will achieve. We wish them all the best for the season.”

The BTCC season opener takes place at Brands Hatch on 3 April.