40,000 Spectros and counting at Axalta

January 26, 2017
40,000 Spectros and counting at Axalta
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Axalta Coating Systems, a leading global supplier of liquid and powder coatings and the name behind the Cromax, Standox and Spies Hecker refinish brands, has celebrated the sale of its 40,000th spectrophotometer at the Specialty Equipment Market Association tradeshow in Las Vegas.


Mike Carr, Axalta President for North America and Michael Gogoel, BYK-Gardner USA President, unveiled a commemorative spectrophotometer. BYK-Gardner, a global leader in the field of measuring colour and appearance and testing physical properties of plastic, coatings and cosmetics, manufactures Axalta’s spectrophotometers.

Axalta pioneered the development of portable colorimeters and then spectrophotometers, and was the first in the industry to offer a device that measures colour and flake appearance in 2011.

Spectrophotometers are available from each of Axalta’s three refinish brands as the Cromax  ChromaVision and ChromaVision Pro, Color Dialog and Color Dialog Delta-Scan from Spies Hecker and Genius II and Genius iQ from Standox.

Dr. Martin Wulf, Colour Marketing Manager for Axalta Refinish Systems in EMEA, says, “The devices are designed to help refinishers get the right colour match the first time by eliminating costly mistakes and by speeding up the repair process. The patented technology quickly identifies the paint colour, and users of the second-generation devices will also get the details of any paint effects. Then, the colour software selects the closest colour formula to match based on pre-set search criteria making the entire process quick, easy and effortless.”
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