Enterprise Rent-A-Car, the world's largest car rental company, has been named as a brand partner with the Sales Institute of Ireland (SII) for 2015.

The SII recognises a company's commitment to professionalism, encouraging partners to demonstrate compliance with its established code of conduct that promotes an honest and ethical approach to sales practice at all times.

Commenting on the announcement, Patrick Reynolds, National Sales Manager Ireland, Enterprise Rent-A-Car, said: "We are delighted to be a brand partner for 2015 with the SII. The Institute promotes excellence and high performance among sales professionals throughout Irish business and we believe that we are an excellent fit with this ethos.

For all Enterprise employees, including those that work in the area of business development and sales, professionalism and customer service is of paramount importance. We maintain an uncompromising commitment to the customer across each of our service brands and we measure the success of our branches on the satisfaction scores given by our customers. Our goal is simple but powerful: To exceed every customer's expectations", Patrick Reynolds continued.

Syl Cotter, Sales Manager of the Sales Institute of Ireland, said: "We welcome the opportunity to partner with Enterprise Rent-A-Car who have been involved with the SII since 2014 and who we view as a model of excellence when it comes to training, skills development and customer service.  This commitment to professionalism and best practice in sales can often provide a critical point of difference in today's competitive marketplace and we look forward to partnering with Patrick and his colleagues at Enterprise, both learning from each other on matters of sales capabilities and effectiveness."

Members of the Sales Institute of Ireland include market leading brands in the ICT, FMCG and financial services sectors. The institute provides a range of benefits to members throughout the year including on-going opportunities for knowledge acquisition, performance improvement, professional development and business networking events.