Audi Athlone has opened its doors to a brand new state-of-the-art showroom, heralding a new era for motoring in the midlands.

This €4.4 million investment in the building of the brand new Audi Athlone showroom has established 18 jobs to date, with plans to add a further five positions by the end of the year. The opening of the new 12 car showroom forms part of Audi Ireland’s overall €80 million investment into its dealer network with further openings planned in the coming year.

The new facility is situated on the old Dublin Road, and will showcase the eagerly anticipated 2014 Audi model range including the new flagship model, the Audi A8 and the Audi A3 Cabriolet. The Audi Athlone showroom will also boast up to 60 Audi Approved :plus used vehicles outside on display with an additional 100 car park spaces reserved for customer car parking and used models.

Michael Moore Jr, dealer principal, Audi Athlone commented, “We have a long standing tradition in the motoring trade in the midlands having been in business for 42 years. My father, Michael Senior, established the business in Portarlington in 1972 and progressed on to open a new garage and showrooms in 1981 in Monksland, Athlone on the western side of the Shannon. The opening of this fantastic new showroom signals yet another significant milestone in our history. The Audi brand is synonymous with innovation and design and this is reflected in our magnificent new showroom.”

“The Audi brand continues to go from strength-to-strength in Ireland and the midlands region is no exception. We look forward to welcoming new and existing customers through the doors over the coming months offering an efficient, innovative showroom, and an unrivalled customer service experience.”

Christian Gussen, managing director, Audi Ireland said; “We are now entering the final stages of the dealer network investment, and the opening of Audi Athlone underlines the brand’s commitment to customers in the midlands. This new showroom will bring a whole new motoring experience to Audi customers in the region.”

"To compliment this state-of-the-art showroom, Audi Athlone has invested in an industry leading workshop which sets a new standard for service in the Irish market. This new development ensures that Audi drivers in the midlands will continue to benefit from the expertise, experience and value they have been accustomed to with Audi in the most advanced facility in the Irish market.

“Last year was another successful year for the Audi brand in Ireland as we reaffirmed our position as the number one premium car brand of choice for the fifth consecutive year. We have already witnessed a strong start to 2014, and with new additions planned for the Audi product portfolio in the coming year, we look forward to building on our continued success.

“We wish the Moore’s every success with this superb new facility and I have no doubt that they will continue the success story that is Audi in Athlone and the surrounding area.”

A launch event will take place on May 9th, 2014 when Audi Athlone host a gala night in their magnificent new showroom to mark the official opening.