Axalta Celebrates its 10th Anniversary as Official Sponsor to Yamaha Factory Racing MotoGP

May 15, 2019
Axalta Celebrates its 10th Anniversary as Official Sponsor to Yamaha Factory Racing MotoGP
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Axalta, a leading manufacturer of powder and liquid coatings and the company behind the Cromax, Spies Hecker, Standox and Syrox refinish brands, has confirmed its Official Sponsor status to Yamaha Factory Racing MotoGP for the tenth consecutive year.


This important milestone between Axalta and Yamaha Factory Racing MotoGP further cements its long-term strategic partnership while affirming Axalta’s dedication to racing. The company is a key supplier to major international series such as Formula One, NASCAR, WEC as well as Formula Student racing.

The agreement sees Cromax, supplying paint systems for use on the Monster Energy Yamaha MotoGP team’s support trucks, mechanics’ toolboxes, workbenches, and other pit lane equipment, as well as in the hospitality areas. The Cromax name appears on the Yamaha YZR-M1 bikes of Valentino Rossi and Maverick Viñales. 

Marco Brioschi, Axalta’s Country Leader for Refinish in Italy said, "At Axalta, we are proud of this close partnership with Yamaha Factory Racing MotoGP that began in Italy ten years ago. This partnership provides Cromax with an opportunity each year to demonstrate the innovation and performance of its products and services, while at the same time supporting one of the best teams in motor sports. We wish the team much success throughout the 2019 season.”
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