Euro NCAP presented the first Euro NCAP Advanced rewards at a press conference held at the Paris Motor Show. Ten technologies developed by car manufacturers were rewarded for offering scientifically proven safety benefits.

    The 2010 rewarded advanced technologies are: Audi Side Assist, BMW Assist Advanced eCall, Honda Collision Mitigation Braking System (CMBS), Mercedes-Benz PRE-SAFE® and PRE-SAFE® Brake, Opel Eye, Peugeot Connect SOS and Citroën Localized Emergency Call, Volkswagen Lane Assist as well as Volvo City Safety.
    Euro NCAP Advanced aims to provide car buyers with clear guidance about the safety benefits which these new technologies offer them and their families. The new reward system, complementing Euro NCAP’s existing star rating scheme, will recognize and reward manufacturers who promote those new safety technologies which have a scientifically proven safety benefit.