The introduction of Eure!Car Training to Ireland by Grup Eina International in conjunction with J&S Automotive, towards the end of last year, has proved to be a major success, with hundreds of progressive technicians expanding their knowledge of new vehicle technology and gaining practical hands-on diagnostic experience.

 

Working on the vehicles at the Eure!Car Technical Training Centre and various venues around Ireland, those attending also went out of their way to comment on how impressed they were with the tools being used. These tools were supplied by Beta, the number 1 tool brand in Italy and hugely popular with workshops right across Europe. In recent years Beta has had a lower profile in the Irish market, but all that has now changed, as the brand has become part of the J&S Automotive product portfolio.

 

Martin Bryers, Head of Sales for Beta Tools in Ireland and the UK says, "Beta has had a long and successful association with Grup Eina and Beta Tools is the preferred supplier to all of its training centres. We were delighted to be given the opportunity to equip the very impressive Dublin facility and we quickly found that technicians attending the courses were very impressed with the tools they were using.”

 

A distribution deal with J&S was the next logical step and Martin has been very pleased with the new partnership. He comments, "J&S is a very progressive organisation that shares many of the same values as Beta. Beta is a premium brand with an emphasis on high quality and product innovation and this fits in well with the J&S business philosophy.”

 

Martin stresses that Beta is a tool manufacturer and developer and does not simply buy in and label products. This means that not only do Beta Tools have a very distinctive look, they are also designed to last and get jobs done quickly, effectively and safely.  

 

The outstanding quality of the range is reflected in many high profile users across Europe, especially in field of motorsport, where Beta has a proud heritage dating back some 40 years. The tools are used by many teams in F1, MotoGp and many other competitions including Ferrari, McLaren, Honda, Suzuki, Kawasaki and Yamaha.

 

J&S is stocking a complete range of Beta products which as well as tools and equipment also includes; workwear, safety footwear and wire rope accessories for material handling and transportation. Martin says, "In conjunction with J&S we have already introduced the range to a number of high profile motor factors and the products are proving very popular. We will be expanding the number of stockist and significantly raising the Beta profile in Ireland over the coming months. This will include an extended visit by the Beta product demonstration van in April.”

 

Information on the full Beta range can be found at www.beta-tools.com, also latest updates on the Beta UK Facebook page. For stockist enquiries contact J&S on 01-629-7999.