Bill Cullen has re-entered the Irish motor trade. The former Renault CEO and one of Ireland's best known business personalities has opened a new showroom on Naas Road, where he has been appointed an official dealer for the SsangYong franchise. His dealership, named: Bill Cullen Premier Motors will stock the Korean range of SUVs as well as a variety of used cars.

"I am delighted to be back," said Bill. "I've been itching to get back into the motor trade for some time. I had noticed that SsangYong had a new range that was performing well in other markets and when I spotted that it had entered the Irish market I knew it was time to make a move."

Bill and his partner Jackie have recruited a team of sales people and servicemen.  Their new showroom, which is located on the Dublin city end of Naas Road, opposite Brooks, spans over 950 square meters. It has been transformed in a matter of weeks and now aims to serve Dubliners and commuters from the surrounding counties.

"We are in an excellent location with easy access from the M50 and the red Luas line going by our door