First Line Ltd. had a busy stand at Automechanika Frankfurt, showing its First Line, Borg & Beck and Keyparts brands to visitors. 

Under these brands First Line offers one of the most comprehensive product catalogues on the market and full information can be found in TecDoc with guaranteed 100% accuracy as a TecDoc Premier Supplier. 

One area of special interest was the Borg & Beck Filter range which has become a major force in the aftermarket in recent years. 

Jon Roughley, Global Marketing Director for First Line Ltd. said, since the introduction of the new Borg & Beck filter range in 2015 it has grown rapidly in popularity and really made a big market impact. Customers are assured by the quality of the products and the great value for money on offer.” 

All Borg & Beck filters are fully tested and quality checked during production to ensure they meet OE specification to ensure optimum performance and longevity. This is backed by a comprehensive warranty for total peace of mind. The comprehensive range also features over 1000 references to ensure first class market coverage, well tuned to the Irish market. 

As Jon explains one of the keys to recent successes with the range has been it excellent availability. He comments, “Global supply issues have disrupted many companies in the aftermarket but we have been able to maintain excellent product availability through careful planning and taking on extra storage capacity. We plan to meet demand many months in advance so that we can always be one step ahead and satisfy the needs of the fast changing market.”

The Borg & Beck filter range covers oil, air, fuel and cabin filters and is available from Borg & Beck stockists.