Brake Engineering has updated its packaging for its extensive range of calipers, with the new design set to be rolled out across all product groups.

The packaging aligns with the new Brake Engineering branding, bringing together the highly recognisable colour scheme with the new fresh imagery, while improvements have also been made to the board thickness and strength for added product protection.

Additional support is offered as caliper fitting guides have also been updated in line with Brake Engineering’s new packaging. The user-friendly instructions offer the customer helpful advice to ensure all calipers and components are fitted efficiently, first time round. For example, information on ‘how to reset the handbrake’ and ‘adjusting the pad gap’ on different types of calipers are explained. The fitting instructions can be found in every brand new caliper package, ensuring all customers have access to the useful information.

Adam Griffiths, UK marketing specialist, said, “This move is part of the many investments that we have carried out to further support Brake Engineering customers. We have updated our packaging to reflect the brand’s ‘Original Aftermarket’ promise and ensure products stand out on customer shelves.”