Bridgestone has developed a new, cutting-edge high-performance product: the Bridgestone Potenza Sport.

Bridgestone has a strong legacy of expertise in high performance tyres thanks to its heritage in Formula One racing and long-term partnerships with premium, high performance car manufacturers. Building on these experiences, this next generation tyre represents a new standard in premium, high-end sports performance, providing best-in-class performance in the dry supported by a premium wet package.

Tested by TÜV SÜD, one of Europe's most respected independent automotive testing institutes, Potenza Sport achieves the best performance in both dry braking and cornering and straight line stability versus competitors in the premium segment. And, with an EU label A-grade in wet grip across its full line-up and deemed best performer in wet cornering and handling in further tests performed by TÜV SÜD, Bridgestone Potenza Sport also offers outstanding wet performance.

In the Potenza Sport, Bridgestone wanted to create a tyre that meets the expectations drivers have in high performance tyres, while also addressing the everyday challenges they face. To achieve this, Bridgestone applies various new, innovative technologies in tread pattern, compound and construction. The tyre's tread design applies several new cutting-edge technologies, including innovative 3D sipes to increase shear stiffness, with benefits in braking and abrasion resistance; the compound, thanks to an optimized formula combined with innovative mixing technology, improves wet and dry performances. Bridgestone also uses a new hybrid crown reinforcement to maximise the tyre's stability performance at high speed. A sporty carcass package is also applied to increase stability performance and steering response, while optimising rolling resistance.

Custom-developed Potenza Sport tyres have already been selected as original equipment by some of the most prestigious car brands in the world, including Maserati for its MC20 supercar, Lamborghini for the Huracán STO, BMW for the 8 series and many more to come.

Developed and manufactured in Europe, Potenza Sport will be available across the European continent and beyond from January 2021. The tyre will be available in 96 sizes from 17'' to 22" to cover a wide range of passenger cars and on-road SUVs in the market, ranging from premium sedans and SUVs to luxury and prestige cars. With the launch of Potenza Sport, Bridgestone's coverage in summer segment has been significantly increased in both the HRD and ultra HRD portfolio.

"The Potenza Sport is the latest chapter in Bridgestone's long legacy in high performance," said Emilio Tiberio, Chief Technical Officer and Chief Operating Officer at Bridgestone EMIA. "It is the result of our history and innovation in motorsports, combined with our commitment to always going the extra mile to meet drivers' needs, and an investment in research and development that is unmatched in the tyre industry.

"We engineered a premium, high-value sports tyre that keeps drivers in control while unlocking the performance of their vehicle. Potenza Sport is truly a new excellence in sports performance."