It was a proud moment for all involved with Cork’s CAB Motor Company as Ford made the announcement that they have just been honoured with the prestigious Ford Chairman’s Award for Excellence in aftersales and customer service.

CAB Motor Company, Monaghan Road, beat off stiff competition from all over Europe to lay claim to the accolade, which is awarded on the basis of direct customer feedback.

Speaking on receipt of the award, Conor Cavanagh Dealer Principal of CAB Motors said “I am delighted to accept this award on behalf of the aftersales team here at CAB who work tirelessly to maintain the highest standard of service to our many customers. We pride ourselves on our reputation of delivering quality after sales service and it is very satisfying to now join the elite group of top-performing European Ford dealerships.”

Mr Cavanagh went onto say that “The award follows hot on the heels of what was an extremely big and busy year for us here at CAB Motor Company. We recently celebrated 90 years in business, we were appointed to open Ireland’s first FordStore and we also launched the Ford Mustang in Ireland for the first time in right hand drive.”

Despite such a hectic schedule of events throughout the year, the company never lost sight of their focus on customer service; a feat confirmed by their recent achievement, which recognised the level of excellence demonstrated by each individual dealer in the area of aftersales.

The Ford Chairman Award is awarded to those who score highly during a continuous process of customer surveying by Ford of its customers over the course of the year. The criteria for being honoured with this prestigious award is extremely thorough and demanding. Extensive research has been carried out by Ford in assessing these expectations and providing guidelines to dealers to satisfy them.

Conor Cavanagh, Dealer Principal of CAB, travelled to Paris in June with Ford Ireland Managing Director Ciarán McMahon in order to collect the award and bring it home to a wonderful welcome in Cork.