Figures just released by the SIMI (Society of the Irish Motor Industry) show that so far this year, new car sales are up by 28%. The confidence evident in January has continued into February with a 21% increase in car sales.
The light commercial vehicle market, which is a good sign of activity in the SME sector, saw an increase in sales of 41% in February with sales of Heavy Goods Vehicles, often a barometer of activity in the wider Economy, seeing a 68% increase.
Alan Nolan, SIMI Director General said: "The Motor Industry is often the first to be affected when there's a downturn and one of the first to come back when the economy improves. Dealers are undoubtedly seeing a lot more confidence among consumers, many of whom have been putting off making large purchases over the last few years. Feedback from dealers confirms that footfall and sales enquiries are holding up well and there is no doubt that it’s the return of consumers to the market, as opposed to business purchasers, that is fuelling the increased business. Better availability of finance for creditworthy consumers combined with improved consumer confidence have helped make this a very good start to 2014 for the Industry.
As a result, employment in the sector has also been stabilising and February saw the formation of 37 new companies in the Motor Industry in February."
Statistics in short:
• New car sales up 21% on February 2013
• 12,753 cars were sold v 10,579 in February 2013
• Top 3 selling car brands were Volkswagen, Toyota & Ford
• Top 3 selling models were the the VW Golf, Ford Focus & the Nissan Qashqai
• Top selling van was the Ford Transit
• Buyers are concerned with fuel efficiency with 93% of sales of the top 5 selling cars in the lowest CO2 categories (Band A)
