Charles Hurst Group, Northern Ireland’s largest car retailer, is expanding its all-island footprint by bringing its highly-successful ‘Usedirect’ concept directly to Dublin.

As part of a major investment that unifies its online and physical presence in Ireland. The company, a subsidiary of one of the UK’s largest automotive retailers, Lookers plc, which runs the Dublin Audi Centre, Ballsbridge, in addition to premises in Goatstown and Sandyford, will this week open its brand new Usedirect division at Kingswood Interchange, County Dublin. The new centre, which specialises in the sale of quality used vehicles, will bring the total number of employees in the greater Dublin area to more than 50.

‘Usedirect Ireland’ now provides a showcase for at least 2,000 used cars at any one time – all of which can be viewed online, while its new premises at Kingswood Interchange on the Naas Road will allow customers to experience their chosen car directly.

Charles Hurst has invested significantly in developing its Usedirect concept and brand for the all-island market and is confident that with its offer of highly-competitive pricing, greater choice and decades of experience in the sector, it can become a leader for the industry.

Charles Hurst Group Operations Director, Colin McNab, said: "We are delighted to have been servicing the driving needs of customers from across Ireland since we were established in 1911 and we are excited to bring our innovative, award-winning Usedirect brand directly to Dublin, which we hope will act as a must-visit destination for motorists of all ages, tastes and budgets.

"We are confident that we have the widest selection of pre-owned makes and models available, which is maintained across all of our locations, ensuring that every customer has the most suitable options for their personal or business motoring requirements."

Usedirect Ireland opens its doors to the retail market on Wednesday 8th April 2015, with further information, details of opening times and location available by visiting www.usedirectireland.ie.

Mark Weir, General Manager of Usedirect Ireland, said: "We’re really excited about the opportunities and choice which this investment by Charles Hurst will bring to drivers across Ireland, and, more
locally, in the creation of a range of new jobs. 

"This prime location near all key arterial routes in and out of the city as well as connections to the rest of the country means we can bring our unique offering to the widest catchment area possible and we look forward
to welcoming them.”*