Cromax adds digital colour matching testimonial to its Straight from the Heart campaign

October 18, 2017
Cromax adds digital colour matching testimonial to its Straight from the Heart campaign
Share:

Cromax has added a new video to its Straight from the Heart image campaign, an online initiative that centres on video interviews with Cromax refinishers. The newest video focuses on a refinisher’s experience with Cromax digital colour retrieval tools. 


Kevin Tabourin was interviewed at Garage Grimm Centre in Geneva, Switzerland where he has been a refinisher for six years. He explains that with so many colours being produced by car manufacturers, it can be difficult and time-consuming to find the right formula straight away. He relies on the Cromax spectrophotometer, ChromaVision Pro, linked to ChromaWeb, the brand’s comprehensive colour retrieval and product management cloud-based software, for an automated, fast search that’s quick and easy to use. He says, “When you’re done, and you’ve done a great job, you can be happy with what you’ve achieved, and that keeps you motivated.”

Kevin Torfs, Digital Marketing Specialist and Brand Steward for Cromax, who oversees the campaign, says, “Digital colour retrieval is becoming the norm in bodyshops across our region. Car manufacturers constantly bring new colours and special effects to the market so it is vital for bodyshops to have access to new colour formulations as they are introduced so they can match them quickly and accurately.”

Thanks to the on-going digital colour tool developments from Cromax, refinishers can benefit from faster and more accurate readings, which can result in a positive effect on their productivity.

The Cromax Straight from the Heart campaign, designed to support and to accentuate the brand’s ethos of delivering productivity gains across the bodyshop, features candid, personal and unscripted video testimonials from refinishers at all stages of their careers.

Kevin Torfs comments, “Cromax is about much more than just what’s inside a tin of paint, so what better way to get that message across than by hearing directly from our refinishers, in a relaxed and candid interview style, about why they love the brand and how our solutions help them to work more productively and accurately.”

The new video is currently available to see on 13 Cromax country websites in 11 languages. To see this video click on the link below.

PREVIOUS ARTICLE
LIQUI MOLY named as sporting No. 1
NEXT ARTICLE
 TRICO commended in consumer awards

More from BODYSHOP

It starts with Ring

It starts with Ring

icon Renowned auto accessory specia...
OSRAM and Ring to host lighting seminar at Automechanika Birmingham

OSRAM and Ring to host lighting seminar at Automechanika Birmingham

icon Renowned lighting specialists,...
New home for Toyota Trade parts in Waterford

New home for Toyota Trade parts in Waterford

icon In business since 1979, Tom Mu...
FEBEST offers Ball Joint advice

FEBEST offers Ball Joint advice

icon Parts specialist FEBEST has is...
BlueTech DS180 VCI, next generation diagnostics from Delphi

BlueTech DS180 VCI, next generation diagnostics from Delphi

icon The BlueTech DS180 VCI is a ne...
Car-O-Liner opens up OEM approval opportunities

Car-O-Liner opens up OEM approval opportunities

icon In the automotive market the t...

More from AUTOBIZ