Paint supplier Cromax is launching a new online image campaign, entitled Straight from the Heart.  The campaign centres around video interviews of refinishers who use Cromax products and will run on 13 Cromax country websites in 11 languages, as well as on the Cromax European International website.

Designed to support and to accentuate the brand’s ethos of delivering productivity gains across the bodyshop, the new campaign features candid, personal and unscripted video testimonials from refinishers at all stages of their careers. It also includes those who have used Cromax for a long time, and those who are new to it too. As well as its video, each customer has its own story page too, where its Cromax experience is captured.

Kevin Torfs, Digital Marketing Specialist for Cromax in EMEA says, “The idea of hearing directly from the refinishers who use and who love Cromax seemed such an obvious route for us to take when we were deciding on an approach. We always listen to their needs and we develop solutions to enable them to do their work more productively and accurately. They are the heart and the soul of the brand.”

The format of the unscripted video testimonials is very personal. The interviews are shot in a relaxed style as a dynamic live video. There are continuous subtitles, so the videos are accessible to everyone, regardless of where the refinishers are from.

Anthony Cashel, Marketing Manager for Axalta Coating Systems says, “The refinishers have got to the core of what is so special about Cromax, and why its users love it so much. And that’s more than just a tin of paint; it’s the ability to help them improve their skills and make their jobs easier, better, and ultimately more rewarding.”

To see the campaign, please visit www.cromax.com/uk/fromtheheart.