In an increasingly on-demand world, consumers have become increasingly impatient and want to be able to access services faster than ever before. Whilst this may create difficulties for many businesses, refinish paint supplier Cromax believes it can help its customers turn this to their advantage.

Cromax Brand Manager for Europe, Middle East and Africa, Kevin Torfs, explains, “Today, the time-saving, material-saving and energy-saving tools and systems from Cromax drive productivity like never before and help bodyshop owners capitalise on customers’ demands for swift turnaround times on vehicle repairs. The bottom line is that convenience and speed will ultimately give bodyshops a competitive edge.”

Kevin believes that rather than viewing customer impatience as a thorn in their side, bodyshops should evaluate their operations. By identifying where they can improve throughput, they will be able to drive productivity whilst satisfying their customers’ need for speed. He says, “With the right Cromax product system, the possibilities to capitalise on customer impatience is endless, regardless of the size of the repair.” 

Kevin points out that for jobs that involve minor damage to the vehicle, small area repairs can be carried out with special techniques that speed up the repair process. These repairs give bodyshops the opportunity to profit on small repair jobs while providing a quality service to their customers in a short time frame. The Ultra Productive System enables bodyshops not only to reduce waste and to optimise their workflow, but also to achieve greater cost-efficiency and increase profit margins.

For larger paint repair jobs, the Cromax Ultra Performance Energy System can be used in an optimised timeframe, with a vehicle part refinished in just 36 minutes. It allows refinishers to achieve a high-quality appearance with outstanding gloss hold-out after top coating and as a system it is also flexible. Kevin comments, “Even if a bodyshop decides to let a repair fully airdry, the overall process time is only 74 minutes and still enables outstanding results.” He adds, Torfs continues, “The key to increased profitability is to understand what customers want and figure out how to give that to them. Yes, they set the bar higher with expectations of quick turnaround times, but our products and tools are all there to help bodyshop owners meet the demand.”

For more information about Cromax visit www.cromax.com/gb