In order to make finding the correct replacement parts quicker and easier, Dayco, has completely redesigned and integrated its web catalog solution on its global aftermarket website www.daycoaftermarket.com.

Historically, users have accessed market specific catalogues each having a slightly different style and layout depending on the user’s location, whereas with the new catalogue, once the region has been selected, the look, format and functionality is uniform and available in 14 individual languages.

“As product information is such an important function within the scope of a contemporary website, the ability to access it from any area of the site, was a key priority in the development project,” said Enzo Rabante, Senior IT Manager - Global Digital Solutions, for Dayco. “For this reason, we have included a widget at the bottom right-hand corner of every page, that allows users to navigate to, or return to, the catalogue section from any part of the site, in a single click.”

Enzo added, “We have also improved the user experience by increasing the number of search methods and broadening the number of product groups that the catalogue contains, which reflects the ongoing growth of the Dayco aftermarket program. Images are also presented in a clear and consistent manner using high quality graphics and the intuitive nature of the design means that it can perform with equal clarity and effectiveness, whether viewed via a desktop browser, tablet or smartphone.”