DENSO has appointed automotive public relations specialist, Performance Communications, to handle its European communications function. The announcement follows the recent success of DENSO’s Track 2 Track campaign, the first project between DENSO and Performance Communications.

Performance Communications has worked with major brands in the dealer, fleet and aftermarket sectors since the company’s inception in 2001 and has established an impressive client portfolio.

DENSO Marketing Manager, Aftermarket, Hedy Borreman, said, “DENSO is delighted to announce a new and proven PR partner to reinforce our continued success across Europe. DENSO has always taken pride in being an innovator in the aftermarket and technology industries, so we are excited to have a similarly creative and forward-thinking partner in Performance Communications to work alongside.”

DENSO’s account team at Performance Communications will be led by Richard Tanner, who has worked for Performance Communications for eight years. He will be supported by Robert Etheridge.  Both Richard and Robert were integral in the original Track 2 Track campaign with DENSO and will continue to function as key contacts with DENSO at Performance Communications.