With the clocks going back at the end of the month and the nights already drawing in, bulb and lighting sales are now very much on the increase. Traditionally bulb replacement has been about simple like-for-like replacement, but with lighting technology changing significantly in recent years, there are now many opportunities to up-sell to gain more revenue.

 

In this issue of Mainbeam, Osram highlights the possibilities offered by some of its outstanding product ranges, such as, Long Life LED replacement bulbs, H15 Cool Blue Intense bulbs, the improved on road light and safety offered by the Nighbreaker Unlimited range, which includes a HID option, LEDriving Fog lamps, and it growing rang of LED inspection lamps.

 

The publication also shows how Osram is helping it customers to develop their lighting business, by promoting bulb choice through point of sale displays, bulb selection menu cards and access to practical product information and ideas though its website, that is now Smart phone and tablet compatible, social media channels and the Osram App.