Dyson switches off his electric dream

October 11, 2019
Dyson switches off his electric dream
Share:

The future of the automotive industry may well be electric, but it seems that despite the changing technology, it is still likely to be the traditional car makers that dominate. This comes with the news that Dyson, the company best known for its vacuum cleaners, has scrapped its electric vehicle project.


Company founder James Dyson announced the project in 2017 and a year ago unveiled plans for an electric vehicle factory in Singapore to be completed by 2020. The company believed that it’s electronic and battery expertise would allow it to compete successfully in the automotive market. However it appears to have underestimated the investment required and the complexity of the market. 

Dyson engineers had in fact developed what James Dyson described as a fantastic car, however, the company has decided that further development and production would not be commercially viable. A buyer for the project could also not be found.

It now appears that many of the 500 plus employees working on electric vehicles will now be assigned to work on development projects for solid state batteries.
PREVIOUS ARTICLE
Five star rating for BMW
NEXT ARTICLE
Car seat back pain causing productivity slump

More from GARAGE WORKSHOP

VW Amarok Gearbox or Bearing Noise?

VW Amarok Gearbox or Bearing Noise?

icon A  2018 Volkswagen Amarok...
Audi A3 - Water pump trouble

Audi A3 - Water pump trouble

icon There was a nasty bearing nois...
Opel Vivaro & Movano clutch fundamentals

Opel Vivaro & Movano clutch fundamentals

icon In this Schaeffler LuK clutch...
Rolls-Royce to invest more than €360 million in bespoke car plant

Rolls-Royce to invest more than €360 million in bespoke car plant

icon While many motorists struggle...
BYD’s shows jumping supercar

BYD’s shows jumping supercar

icon Chinese electric car maker BYD...
Toyota Woven City takes another step towards reality

Toyota Woven City takes another step towards reality

icon Toyota Motor Corporation has a...

More from AUTOBIZ