Dyson switches off his electric dream

October 11, 2019
Dyson switches off his electric dream
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The future of the automotive industry may well be electric, but it seems that despite the changing technology, it is still likely to be the traditional car makers that dominate. This comes with the news that Dyson, the company best known for its vacuum cleaners, has scrapped its electric vehicle project.


Company founder James Dyson announced the project in 2017 and a year ago unveiled plans for an electric vehicle factory in Singapore to be completed by 2020. The company believed that it’s electronic and battery expertise would allow it to compete successfully in the automotive market. However it appears to have underestimated the investment required and the complexity of the market. 

Dyson engineers had in fact developed what James Dyson described as a fantastic car, however, the company has decided that further development and production would not be commercially viable. A buyer for the project could also not be found.

It now appears that many of the 500 plus employees working on electric vehicles will now be assigned to work on development projects for solid state batteries.
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