Email reminders are the best way to generate repeat servicing business according to automotive digital marketing specialists Marketing Delivery. 

According to a recent survey, 34.5% of eligible customers booked a scheduled service in response to an email during January to May 2023. The survey also found that owners of older vehicles responded especially well to such reminders and that for best results the reminder should also include a reminder of due vehicle test date.  

Jeremy Evans, chief executive at Marketing Delivery said, “When it comes to aftersales-related communications, email remains the mechanism preferred by most consumers, and this is increasingly being reflected in conversion rates. This changes a once the car has been dropped off with the garage, at which point consumers favour the immediacy of calls or text messages to check on status and approve work.”