Early interest in the Adam has been encouraging. Opel has received more than 20,000 customer orders since October for the new Adam minicar, a crucial product for the money-losing brand. General Motors' German subsidiary said that many of the orders came in prior to the model's mid-January launch.
Aimed squarely at fans of the Fiat 500 and Mini Cooper, the small hatchback is being aimed at Internet-savvy car buyers looking for greater individualization.
GM has not published full-year results yet but it has said its operating loss in Europe should improve slightly in 2013.
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Renowned auto accessory specia...
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