A new study by AA Financial Services has found that car buyers are now more concerned with a vehicles green credentials than cost-efficiency. The data also shows this is not something limited to young drivers, with older drivers just as likely to go eco-friendly with their next car purchase.

The research found that while 35% of drivers needed to replace an older car, the second biggest incentive for change was the environment with 24% wanting to be more green, with 19% wanting a vehicle that emits less Co2.

The study also found:

•      Only 15% of those surveyed want a brand new car.

•      12% want a car that’s more reliable

•      9% want to buy a larger vehicle because of family circumstances

•      9% want a car that’s more comfortable for longer journeys

•      8% want a car with better safety features

•      8% wants a car with more features or gadgets

The research also points to one in five of 55 - 64 year olds wanting to switch their car to reduce their CO2 emissions whilst 16% are changing car to reduce NO2 pollution.  Meanwhile one in five young drivers said they would be switching car for a safer alternative.

James Fairclough, Director of AA Financial Services commented, “For many, the green agenda will shape decisions on buying new cars and we expect 2020 will show continued growth of electric vehicle sales. In the second-hand market it plays out with more people being mindful about the merits of buying smaller, more efficient cars. In the last year, our research has indicated growing car buyer interest in hatchbacks over 4X4s.”