First Line Ltd. has kick-started the new year by further strengthening its sales team announcing a new appointment and promotion, as it gears up for another successful and productive 12 months.

Chris Peat has joined the company as Key Account Manager. He has 15 years previous experience with the Parts Alliance for the last 15 years, giving him a clear understanding of the needs of aftermarket distributors and their customers. He commented, “I’m really excited to work with such a highly regarded supplier in the aftermarket.”

First Line Ltd. has also announced the creation of a new position within the company by promoting Key Account Manager, Keith Frost, to the role of International Trading Groups (ITG) Manager. Kieth has been at the company for 10 years and is a well-known and reputable team member. 

Recognising the importance of the international buying group community, First Line created the position to enhance communication, support and activity globally. Keith commented, “Over the past decade, I’ve enjoyed listening and communicating with customers to continue to strengthen relationships and develop our service offering to their specific needs. Now, I look forward to putting this into practice on an international level and continuing to spread the First Line Ltd. message far and wide.”

The established aftermarket supplier remains committed to the development of its products and services, which is reflected in the company introducing a total of 568 new-to-range parts in the 2021 alone. The company has also recently expanded its digital reach by increasing activity on its social media channels through, Facebook, LinkedIn, Instagram and Twitter, as it grows its content library to further support motor factors and garages with greater access to updates than ever before.

The full product portfolio from First Line Ltd. consists of more than 40,000 part numbers, across 60+ product lines. All of which can be looked-up via application or cross reference in the company’s market-leading online catalogue, WebCat: webcat.firstline.co.uk/Home