First Line highlights range growth

October 10, 2014
First Line highlights range growth
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The First Line Group (FLG) has highlighted both the plethora of new product lines and the continued expansion of its depth of range for its well-established product categories under the First Line, Borg & Beck and Key Parts brands during the past 12 months.


Principle among these new additions are almost 800 new components which have been introduced to the steering and suspension range over the last year. First Line says this compares very favourably with competitors in this product group where some can take two, three or four years to develop this number of new components.

Another major growth area for FLG is braking with its Borg & Beck programme one of the aftermarket’s fastest growing premium braking programmes. Over the past 12 months the range has grown by almost 550 references, a large proportion of which are hydraulic related components, to more than 4000 part numbers making it one of the most pertinent ranges available from any supplier.

Also a noteworthy expanding product group is cables, which with the recent addition of 48 gear control cables in August, has grown by almost 400 additional part numbers during the course of the last 12 months. In common with all its components, FLG cables are comprehensively researched to ensure that technicians have a product that is an exact fit and are rigorously tested to provide complete peace of mind when it comes to their quality.

Under the Borg & Beck brand the company has also significantly expanded it clutch programme with 100 references added in the last 12 months.

In all 2,742 new to range references have been added since November last year, which make FLG one of the most active suppliers in the aftermarket. This includes a record 695 new to range part numbers added in October 2014 alone.
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