Ford has introduced a new ‘Swappage’ offer for cars between six and 10 years old.

For car owners with a 2004 to 2008 registration, Ford’s ‘Swappage’ offer will guarantee an additional €1,500 Swappage Allowance in addition to the trade in value of the old vehicle against a brand new Fiesta, Focus, B-MAX or C-MAX.

To help get the word out on the Ford ‘Swappage’ offer, Ireland soccer legend, Richard Dunne, and under 21s Ireland international and Shamrock Rovers defender, Luke Byrne, have been designated as Ford ‘Swappage’ ambassadors and were on hand for the official launch of the initiative which took place at Airside Ford, Swords, Co Dublin.

Making the ‘Swappage’ offer even more enticing, customers will be able to benefit from a new competitive Ford Options finance package – developed exclusively for Ford ‘Swappage’ – of just 7.9% APR or from just €44 per week for a Fiesta.

“For anyone who is even remotely considering a new car, our Ford ‘Swappage’ deal is a great opportunity to get behind the wheel of a new Ford thanks to our swappage allowance and a great financial package,” said Eddie Murphy, Chairman and Managing Director of Ford Ireland.  “We would say to those motorists: drop into your local Ford dealer, you will be surprised at how affordable upgrading to a new car might be”.

The Ford ‘Swappage’ offer runs until June 30 and further details are available at fordswappage.ie or from local Ford Dealers countrywide and is available on all new Ford Fiesta, B-MAX, Focus & C-Max units registered from April 1st to May 31st 2014 at participating Dealers only. Ford Swappage applies to trade-in vehicles that are taxed and insured at time of trade-in and aged between 6 and 10 years old. Qualifying vehicles must also have a valid NCT certificate at time of trade in. Ford Swappage is not combinable with 4.9% low rate APR Ford Options or with 5.9% Low Rate Hire Purchase offer. Higher APR rates apply. Retail sales only.