Irish Ford dealers and members of the Irish Motoring press looked on as Ford unveiled the global debut of a motoring icon set to go on sale in Europe for the first time – the new Ford Mustang. There were also European debuts for two new vehicles offering a glimpse of the future for Ford vehicles large and small – the Edge Concept large SUV and the Ka Concept.

All three vehicles were introduced in front of a select audience of about 2,500 media, dealers and employees at Ford’s special “Go Further” event in Barcelona.

“Despite the challenging market conditions, Ford continues to heavily invest in new products in Europe to position the company for success in the future,” said Stephen Odell, Ford Executive Vice President, Europe, Middle East and Africa. “The introduction of Mustang and the Edge Concept and Ka Concept are proof of our commitment to building our line-up with exciting new vehicles.”

In addition to unveiling the new Mustang, Executive Chairman Bill Ford also presented the company’s Blueprint for Mobility and outlined Ford’s global and European market progress. He was joined by Barb Samardzich, chief operating officer, Ford of Europe, who delivered an insight into Ford’s plans to continue forging a path as a global technology leader.

But all the talk was about the new Ford Mustang which will be the first Mustang to go on sale in the Europe following almost 50 years of production in the U.S. New Mustang will deliver power of choice in Europe, from 5.0-litre V8 engine to the all-new fuel-efficient 2.3-litre EcoBoost engine, likely to be the one that will go on sale in Ireland in 2015. No prices for the Mustang are decided yet for Ireland but we can expect it to cost over €45,000.