The Fort Motor Group has extended its footprint in Dublin with the opening of two new Kia dealerships this month.

Fort Motors Kia will serve the West Dublin area from a premises close to the Blanchardstown Centre, while Airton Kia opens on Airton Road in Tallaght.

Airton Kia is situated in an impressive 45,000 sq foot facility off the Greenhills Road with an accredited state-of-the-art service and bodyshop operation. Fort Motors Kia, meanwhile, will operate from a modern 25,000 sq ft premises in Coolmine Industrial Estate in Blanchardstown, within easy reach of the many shoppers coming to the area. Staff are currently being recruited to supplement the experienced sales and service teams in both outlets. The expansion will bring the Group’s workforce to almost 100.

According to dealer principals Cyril and Paul Molloy, adding the Kia franchise to the group makes strategic sense at a time when car sales are predicted to keep rising. “On the one hand, Kia is clearly a brand on an upward curve in a buoyant marketplace for car sales. At the same time the Kia range very much complements our existing line-up of models. We are delighted to be able to provide a fuller suite of vehicles to our customers, to meet the greater diversity we are seeing in car buying.”

“Geographically we are excited to have two dealerships straddling both sides of the city, both in areas with lots of potential for the Kia brand.”

James Brooks, Managing Director of Kia Ireland, commented “We are delighted to add the Fort Motor Group to our growing dealer network .Our growth strategy is qualitative and the Fort Motor Group, with its proven sales and customer service record, is exactly the type of partner we require in driving our ambition to become one of Ireland’s leading brands based on a reputation of quality, design, engineering and customer care “

Founded over 50 years ago, Fort Motor Group is one of the largest and longest established in Dublin. A newly opened commercial centre In Tallaght brings the Group’s total number of outlets in the capital to five.