Virtuo, a new app-based mobile car rental service, has launched in London after having already been successfully introduced in France and Belgium.

The service offers a fleet of new Mercedes A-Class and GLA models for hire from five locations, but unlike traditional car hire the whole process is automated and desk free.

Registered users can book a vehicle through the Virtuo App at attractive rates of a s little as £35 per day. Through the app customers can locate and unlock the vehicle meaning they can drive away in just a few minutes, with no paperwork, waiting or queuing. A customer service team can also be contacted through the app 24/7. 

Karim Kaddoura, co-founder of Virtuo, said, “Every step of the journey is designed to make using Virtuo the ultimate rental experience. We want our customers to be in control of their journey and our 24/7 bookings gives them exactly that, we put them in the driving seat.”