Gowan Auto, the exclusive importer and distributor of Alfa Romeo, Citroën, DS Automobiles, Fiat, Fiat Professional, Honda, Jeep, Opel and Peugeot in the Republic of Ireland, is set to return once again to the National Ploughing Championships.
The event, which will run from 19 to 21 September in Ratheniska, County Laois, is expected to attract over 300,000 visitors. Gowan Auto will command a 96m-long display at stand number 436, row 28. Exhibiting no less than 45 passenger cars and light commercial vehicles selected from across the award-winning brands, a stage will feature at the heart of the display, where a packed calendar of entertainment and brand ambassador interviews will take place, hosted by sports pundit, Phil Egan.
Alfa Romeo will exhibit the new Tonale, in both mild hybrid and plug-in hybrid guises, the multi-award-winning new, all-electric Jeep Avenger, voted Europe's Car of the Year 2023, will make its public debut at the National Ploughing Championships, taking pride of place on the Jeep stand. Citroën will display 11 vehicles including all-new ë-C4 X, DS Automobiles will showcase the luxurious DS 4 and DS 7 plug-in hybrids, the Fiat booth displays the popular Fiat 500 and 500X ranges, and Fiat Professional will display its diverse range of light commercial vehicles, including Doblo, Scudo and Ducato. Opel will display the Corsa, Crossland, new Mokka, new Grandland and new Astra, Irish Compact Car of the Year 2023, together with the Combo Life Electric 7-seater and Vivaro Electric Combi MPV, whilst the Opel light commercial range will feature, including the Combo, Vivaro and Movano. Peugeot will display 10 vehicles across the range at this year's show, including the stunning all-new Peugeot 408. Joining the 408 will be the e-308, 2022 Car of the Year, the e-208, the spacious and comfortable e-2008, 3008 and 5008 SUVs, the 508, and the e-Expert and e-Partner. With electrification a key objective for the company, every Peugeot model displayed will be electrified, full-electric or plug-in hybrid electric.