GS Yuasa, a global leader in battery technology, has announced an exciting new partnership with one of Europe’s most recognisable professional drifters, Steve ‘Baggsy’ Biagioni. 

The collaboration, which spans the full 2025 season, will see the Yuasa brand featured prominently on Baggsy’s fleet of high-performance drift cars, as he competes at major international drift events across Europe. This includes rounds of the Drift Masters European Championship (DMEC) in Italy, Spain, Ireland, Latvia, Germany, and Poland, as well as appearances at flagship events such as the Goodwood Festival of Speed. 

Baggsy, a former British Drift Champion, has become one of the most dynamic and respected figures in the European motorsport scene. Renowned for his high-octane driving style and viral custom vehicle builds—including the widely shared GT-R powered Navara-R—he brings a huge fanbase, global media presence, and unrivalled motorsport credibility. 

The partnership underscores GS Yuasa’s commitment to engaging with a younger, highly engaged audience across Europe, while reinforcing the brand’s longstanding support for high-performance engineering and innovation. Baggsy’s vehicle will proudly display the Yuasa brand throughout the 2025 season, supported by joint content, event activity, and digital campaigns across multiple territories. 

Yuasa batteries continue to be the leading choice for motorists and workshops across Europe. Known for their quality, reliability, and OE specification, Yuasa’s award-winning YBX automotive battery range delivers industry-leading performance for conventional, start-stop, and auxiliary applications. Stocked by the region’s most trusted distributors and fitted by countless workshops and garages, the YBX range is designed to meet the exacting demands of modern vehicles, providing long life, maximum power and trusted dependability in all conditions.