Car maker Porsche is now offering Paint to Sample and Paint to Sample Plus options, which effectively mean that buyers can order cars in any colour shade they desire if they are prepared to pay the extra cost. 

The focus is on the availability of classic Porsche colours, recognisable from over the years. For individual requests, there is also the option of creating bespoke shades to customer specifications. 

“Unusual paint finishes have been familiar throughout the history of our brand and are an important differentiating feature,” says Alexander Fabig, Head of Individualisation and Classic. “With this offer, we are reviving cult-classic colours and expanding the extensive range of standard and special colours across all the model series by more than 160 shades.”

Porsche is not only expanding its colour range, but also restructuring it: Custom Colour has been renamed Paint to Sample. This category includes predefined colours that have already been technically approved by Porsche’s paint specialists. Examples include Maritime Blue, Rubystar and Mint Green. These colourful choices from the 1990s enjoy cult status among Porsche fans. 

With plus programme, the customer hands over a sample of their desired colour to the Porsche Centre for example from a favourite shirt or scarf to a nail varnish colour. This sample is then sent to Porsche AG. There, a separate feasibility check is carried out for each request. A formulation is created and tested under various light sources, before a full bodyshell test.    

As you might expect Paint to Sample is not a cheap option with the basic package in the region of €10,000 and the Plus programme up to €20,000.