Wendy Williamson, chief executive of the Independent Automotive Aftermarket Federation (IAAF) will be addressing challenges faced by the aftermarket in the digital era, when she delivers a speech to delegates at Automechanika Birmingham next month.

Held in the Aftermarket Seminar Theatre on 5 June from 11:15-11:45am, Wendy will look at the opportunities, technology and legislation available to support a competitive, free to access automotive industry in the digital age.

The presentation will look at the legislation required to ensure that the aftermarket can adapt and thrive against a changing digital landscape, as it continues to strongly argue that a level playing field must be provided to ensure consumer freedom of choice when repairing and maintaining vehicles.

It will also examine other influencers on the sector as technology continues to drive changes to the wider topic of intelligent mobility. Changing lifestyle trends are also affecting the marketplace as motorists are demanding more flexible options such as rental and subscription services as opposed to outright vehicle ownership. There will also be an update on IAAF activity including the progress of its prominent Your Car, Your Choice campaign, which recently launched its pilot project in Chesterfield.

IAAF will be exhibiting on stand S131 next to the entrance of Hall 19 at the three-day show, taking place at the NEC on 4 – 6 June.