Japanparts Group will be presenting a new company image at Equipauto, Paris in October with a new brand style, new corporate video, new advertisement and a new stand on display.

The new visual identity will bring together the group’s Japanparts, Ashika and Japko brands and will be on display from 17th to 21st  October, at Stand M144 in Hall 1 at Equipauto.  The Group will also be presenting all its new products at a stand that has been given a complete new makeover, with a structure and a design perfectly in keeping with the strategic repositioning process.

For the second half of 2017, Japanparts Group will conceive a new international advertising campaign to support the image of the new brand, with the headline YES WE HAVE indicating its ability to supply all types of Asian spare parts, as well as a selection of European and American ones, across 140 product groups ranging from engine parts to brakes, as well as clutches, electric parts and suspension parts.

Also in line with the new brand is the Group’s new website, www.japanpartsgroup.com, which brings together the three product ranges into one single area.

Alessandro Piazza, General Manager of Japanparts Group, explains, "The new Japanparts Group logo symbolises a new beginning and at the same time, the company’s heritage. It places the accent on our achievements of the past, with a constant eye on the future. This new project illustrates the best of our company’s character and the promise of quality we make to our customers.”